The model of the mainstream media is being rapidly overtaken by a ‘creator economy’, where angertainment and right-wing content prove the ultimate money-spinner.
Gina Rinehart’s latest foray into media ownership is part of a longer strategy of political influence she has been shaping since she started cultivating student politicians in the 1970s.
Although the government was prepared for a debate over housing following its budget, it was blindsided by a meme war over capital gains and a non-existent ‘death tax’.