This was not just negative campaigning as it is usually understood – attacking your opponent rather than focusing on your own strengths. Instead, each side put its case in terms of what couldn’t be done if the other side got its way. On company tax cuts, a Liberal source told Tillett, ‘If you don’t have a strong economy, you can’t afford to fund hospitals.’ On the same topic, a Labor source said: ‘When you tell people you can’t give any more money to health care because it is going to the banks, that goes down badly.’ This campaign is literally twice as negative as usual.